Blog

  • 22/08/2018
     Improve both user experience and online revenues with high quality cross sell recommendations. How to mobilize your data to get relevant recommendations? B2B companies such as Warmteservice use… ...
  • 18/01/2018
            SPARQUE is the most advanced eCommerce engine out there and provides companies with unrivaled capabilities for the use of data. Do you want to know how? Please leave your contact details… ...
  • 15/01/2018
    Marketing, in particular online marketing and eCommerce, has made tremendous strides in focusing on performance. Professionals in the area of eCommerce share a quantitative skill set that is more… ...
  • 15/01/2018
    E-commerce has not been a dull place for a quant or for anyone who takes above average interest in performance and measurable outcomes. The variety of number of levers to pull or buttons to move is… ...
  • 15/01/2018
    Yes, life would be so much easier if your digital platform would be smart and context aware at the moments it interacts with your customer. Presenting the right incentives at the right would… ...
  • 15/01/2018
    Really, no customer journey? Last week, we had a gathering of an expert group about Personalized eCommerce. Members of this group mostly lead eCommerce operations of Dutch retailers, wholesalers and… ...
  • 15/01/2018
    Does cross-selling sound pushy and repugnant? It does somewhat, especially when a brute force, one-size-fits-all approach is deployed to overawe your customer. In contrast, how does it sound that you… ...