Choice as a natural process
You want to help your customers with non-familiar purchases? To avoid paralysis of choice, you may want to propose a limited selection that matches your customer’s situation.
Avoid paradox of choice
Consumers value choice, but it is important that your customer does not feel overwhelmed by the many items you have to offer. If you present too many items to your customers, they will actually feel less engaged and less prepared to view the items. The optimal number a customer is willing to choose from, is around six. Of course, offering search and filters is a great way to present results that fit your visitors' criteria. However, for customers who do not buy your products frequently, product properties may not be a meaningful way to filter. Furthermore, you like to mind the initial number of items and the ranking of those items presented to your customer.
Show what is relevant on top
With SPARQUE, you have a powerful tool to put the results that are most relevant to your customer on top and present an optimal number of items. SPARQUE uses probabilities to calculate relevance, helping you to avoid empty result sets that regular search and filters can produce. Furthermore, you can use user centric questions to guide your customer through the selection process rather than use product properties. The assistant can vary the questions for different product categories. While you actively engage with your customer to understand what relevance means to them, you can simultaneously work with data in the background that predict what people like to see.
Create a dialogue with your customer and get a higher buying intent.