A meaningful dialogue
There are many ways to describe digitally reaching out to your customer, one-on-one. At SPARQUE, we use Interactive Marketing to capture the real-time interaction you like to have with your visitor. SPARQUE is really about providing you with the technology to reach out to each customer at every touchpoint. Your visitors want you to anticipate their needs and interact meaningfully, as if your platform was a person.
We feel that data is invaluable and can help automate the otherwise unmanageable task of personalization. Systems in which every segment or follow-up action needs to be defined quickly become unworkable. With SPARQUE, your expertise and knowledge of the industry drive the automation. You can flexibly model the distinct logic of your business and the behaviour of your customers and let the data speak.
Real time calculation
SPARQUE brings targeted content to each individual customer, across applications and channels. SPARQUE calculates relevance in real-time, taking contextual information into account. You can add data sources when they become available or refine your result strategy as your understanding of your customers becomes more granular. With SPARQUE, you simply edit the model and the historical data will be recalculated the moment your customer is on.